About us - TreasureBox

Since 2012 · Proudly New Zealand

From a Dunedin garage to a nationwide furniture operation.

TreasureBox began with one simple belief: good furniture should be within reach for more New Zealand families. Fourteen years later, that belief still shapes how we source, stock and deliver every product — from the factory floor to your front door.

14+ Years
Serving customers in New Zealand
50+ People
Across the TreasureBox team
100,000+ Items
Furniture and home products shipped each year
Hundreds
Of containers moving through our supply network annually
Shop with confidence

Trusted by Kiwis, year after year.

Independent review platforms and feedback from customers who have bought, assembled and lived with our products. Explore the reviews directly and make up your own mind.

Why we exist

Good furniture shouldn't be a luxury.

Furniture is one of the biggest purchases people make for their homes. We believe customers should not have to choose between a product they like and a price that makes sense.

Our model is built around direct sourcing, volume purchasing, efficient consolidation and inventory held within our operation. By reducing unnecessary layers in the supply chain, we can put more of every dollar into the product.

More

A broad and constantly evolving range across living, bedroom, dining, outdoor, office, kids, pets and more.

Fast

Stock and logistics are planned together so in-stock products can move efficiently to customers throughout New Zealand.

Good

Our team reviews products, specifications, sales performance and customer feedback as ranges are selected and improved.

Economise

We buy directly, consolidate efficiently and operate at scale to make every dollar count.

That is not a campaign line. It is the operating principle behind TreasureBox.

Our story

Fourteen years, one direction.

We did not grow through one big leap. We grew by adding the next product, the next team member, the next warehouse and the next system needed to serve customers better.

2012

It starts small

A small team, a garage and a Trade Me account. Orders are packed by hand and the idea is simple: offer New Zealanders more choice and better value.

2014

treasurebox.co.nz goes live

TreasureBox moves beyond Trade Me and launches its own online store. At the time, the business has eight employees.

2015

More space for a growing business

With the Henderson warehouse filling up, a temporary site on Heremai Street is added ahead of the Christmas season.

2016

Recognised by our customers

TreasureBox is named winner of the Trade Me South Island People Pleaser Award.

2017

Growing at scale

The team grows beyond 30 people, supported by three dispatch centres and more than 3,500 m² of warehouse space.

2019

The showroom opens

A physical showroom opens so customers can experience selected products before buying. Additional dispatch capacity is added as the business outgrows Rosedale.

2021

A broader destination for the home

New categories and ranges are added, helping customers coordinate more of their home in one place.

Today

Silverdale and beyond

TreasureBox now has a team of more than 50 people and a wider sourcing, warehousing and logistics network built to support continued growth.

Early TreasureBox website design
An early version of the TreasureBox online store.
TreasureBox team during the company's early growth
A growing team during the company's early expansion.
Members of the early TreasureBox team
Some of the people behind TreasureBox in its early years.
TreasureBox warehouse and operations building in Auckland
More space became necessary as the range and operation expanded.
TreasureBox today

Bigger than we've ever been. Still growing.

Today, TreasureBox is a very different business from the one that started in a garage, but our direction remains the same.

Our team has grown to more than 50 people across buying, product development, e-commerce, marketing, customer support, technology, warehousing and logistics. In recent years, the business has maintained double-digit annual growth as more New Zealand households choose TreasureBox for their homes.

Behind that growth is a supply chain that has taken more than a decade to build. We source millions of New Zealand dollars' worth of furniture and home products each month. Hundreds of containers move through our supply network every year, with container deliveries received into our operations on a daily basis.

Across our wider operations and supply network, we work with more than 10,000 m² of warehousing and logistics space. It gives us the capacity to consolidate products, buy in greater volume, replenish key ranges and move inventory more efficiently.

But becoming bigger is not the point by itself. Scale only matters when it creates something better for the customer: more choice, stronger availability, better products and better value.

And we are still building.

TreasureBox warehouse with pallet racking and furniture inventory
Containers received on a daily basis
50+
People across the TreasureBox team
Double-digit
Annual growth maintained in recent years
Millions of NZD
In furniture and home products sourced each month
10,000 m²+
Warehousing and logistics space across the wider operation and supply network
Why scale matters

Scale should make the customer experience better.

For us, growth is useful only when it improves the products, availability and value customers receive.

01

Buy better

Larger and more consistent orders give us stronger purchasing power and closer working relationships with manufacturers.

02

Hold more stock

A wider inventory position allows more products to be available and replenished rather than sourced only after an order is placed.

03

Improve the range

Sales data, returns, reviews and customer feedback help our team refine specifications and decide what should come next.

04

Move more efficiently

Consolidation, warehousing and planned container movements help reduce unnecessary handling and cost across the supply chain.

The operation behind TreasureBox may be complex. The result for the customer should feel simple.

Our products and ranges

More choice. One TreasureBox standard.

As TreasureBox has grown, so has the range available through our store. Today, our assortment spans different styles, price points and parts of the home, including ranges and brands such as ToughOut, Livingtopia and Betalife.

Our buying team works directly with manufacturers and suppliers to look for the right balance of design, function, durability and value for New Zealand households. Some products are selected from existing ranges; others are adjusted, specified or developed with our market in mind.

The goal is not simply to have more products. It is to keep finding better ones.

ToughOut
Livingtopia
Betalife
Buy with confidence

Built for online shopping. Backed by a real operation.

Furniture is a considered purchase. Customers should know who is behind the website, where to get help and what happens after an order is placed.

01

Stock within our operation

A substantial part of our range is held within the TreasureBox operation, helping in-stock orders move efficiently.

02

New Zealand customer support

Questions before and after purchase are handled through the TreasureBox support team.

Contact us
03

Warranty and aftersales

Warranty and aftersales enquiries can be lodged and managed directly through TreasureBox.

Warranty claim
04

Nationwide delivery

We deliver furniture and home products throughout New Zealand, including many rural locations.

Shipping information
05

Flexible ways to pay

Choose from the payment methods and available instalment options shown at checkout.

06

See it before you buy

Visit the Silverdale showroom to view selected products in person and use Click & Collect.

See products in store
Customer feedback

What Kiwis tell us matters.

Thousands of product reviews help new customers make a more informed decision — and help our team understand what should be improved next.

Value that feels real

Customers often highlight products that feel practical, useful and well priced for everyday New Zealand homes.

A straightforward experience

Feedback about collection, delivery and support helps us see where the process works well and where it needs to be better.

Reasons to return

Repeat customers continue to come back when they furnish another room, move home or add to an existing range.

Read customer reviews
TreasureBox warehouse and workplace in Auckland
The people behind it

50+ people. One shared purpose.

TreasureBox has grown because our team has grown with it. Today, more than 50 people work across buying, product development, e-commerce, marketing, customer support, technology, warehousing and logistics.

Most customers will never meet the majority of those people, but their work is inside every order — from the buyer planning the next range, to the warehouse team receiving another container, to the support team helping after delivery.

Different roles, one shared objective: make every dollar count.

Buying & Product — finding, specifying and improving the range
Digital & Support — helping customers discover, choose and resolve
Warehousing & Logistics — receiving, storing, picking and moving the product
Come and see us

The showroom is the best proof we have.

Sit on the sofa, open the drawers, check the finish and see the proportions in person. Then order online, arrange delivery or collect from Silverdale.

Address — 6 Ingot Place, Silverdale, Auckland 0932
Open — Seven days, 9am–5pm, with selected public-holiday closures
Available — In-store viewing, online ordering and Click & Collect

TreasureBox — Make every dollar count.

TreasureBox showroom and operations building in Auckland